Startup Website Checklist 2026: 15 Must-Have Features Before Launch

The Startup Launchpad

You have a business idea. You have a domain name. Now you need a website. But 90% of Indian startups launch with incomplete websites that kill trust.

Use this 15-Point Checklist to ensure your launch is flawless.

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1. Trust & Legal (Non-Negotiable)

• Privacy Policy & Terms: Mandatory by Indian law (IT Act 2000).
• Physical Address/Phone: Visitors don't trust "anonymous" businesses.
• About Us: Show the founders' faces. People buy from people.

2. Marketing & Leads

• Lead Magnet: Offer a free PDF/Consultation in exchange for email.
• WhatsApp Button: Indians love to chat before buying.
• Social Proof: "Used by 500+ companies" or Testimonials.

3. Technical Foundation

• SSL Certificate: The "Secure" padlock.
• Google Analytics 4: Install BEFORE launch to track first visitors.
• Fast Loading: Score 90+ on PageSpeed Insights.

4. User Experience

• Mobile Responsive: Test on a ₹10,000 Android phone, not just an iPhone.
• Clear CTA: "Get Started" button must be visible without scrolling.
• 404 Page: Custom error page that guides users back.

5. SEO Basics

• Sitemap.xml: Submitted to Search Console.
• Meta Titles: Unique for every page.
• Local Schema: If you have an office, tell Google where.

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MVP vs Perfect Website

Don't wait for "perfect." Launch your MVP (Minimum Viable Product/Page).

• MVP: Home, About, Contact, Service page. (Launch in 1 week)
• Full Site: Blog, Case Studies, Portal. (Launch in 1 month)

Speed of implementation > Perfection.

Download this checklist as PDF