
Website Guide for Doctors & Clinics in India 2026
Why doctors need more than just a Practo profile. Features like appointment booking, patient education, and trust building.
Beyond "Word of Mouth"
In the past, patients came via referral. In 2026, they Google "Best Cardiologist near me" to check reviews before visiting. If you only have a JustDial/Practo profile, you are renting your reputation. You need your own digital asset.
Essential Features for Clinic Websites
- Online Appointment Booking
- Patients hate calling. Let them book a slot online 24/7.
- Doctor Profiles (Credentials)
- Showcase degrees, experience, and hospital affiliations clearly.
- Patient Testimonials
- Video testimonials work best for trust.
- Treatment Explanations
- Simple blogs explaining "Root Canal Procedure" build authority.
- Clinic Photos
- Clean, hygienic photos of the waiting area and equipment relieve anxiety.
SEO for Doctors
- Target keywords: "[Specialist] in [City]"
- Create a "Conditions We Treat" section.
- Answer common patient questions (FAQ).
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Written by Ashraf Kamal
Expert in web design and development, helping businesses grow online since 2020.
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