Business7 min
Hotel & Restaurant Website Strategy 2026
Stop paying 30% commission to Zomato/Oyo. Build your own direct booking engine and loyal customer base.
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Ashraf Kamal
16 January 2026
The Commission Trap
Aggregators (Zomato, Swiggy, Oyo, MMT) are great for discovery but terrible for profit. They take 20-30% of your revenue. The Solution: Convert repeat customers to Direct Bookings.
Features that Drive Direct Sales
For Restaurants
- Digital Menu (QR Code friendly).
- Direct Ordering System (Save 30% commission).
- Table Reservation.
- Party/Catering Enquiry Form.
For Hotels
- Booking Engine: Real-time availability.
- Virtual Tour: 360-degree view of rooms.
- Local Guide: "Places to visit nearby" blog (Great for SEO).
- Wedding/Hall Booking Page.
Marketing Tip
Put a card in every delivery bag / reception desk: "Order on our website next time to get 15% OFF." (You save 30% commission, give 15% discount -> You still make 15% extra profit).
Topics
#hotel website#restaurant marketing#direct booking#hospitality
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Written by Ashraf Kamal
Founder of Smile Fotilo — building websites, running SEO, and setting up AI automation for businesses across India and the US.
