Keyword Research for Indian Market: Tools & Strategy

Understanding the Indian Searcher

Keyword research in India is unique. We search differently than the US or UK.

• Hinglish: "Best laptop under 30000 mein"
• Voice Search: "Google, cheapest flight dikhao"
• Brand-driven: High affinity for trusted names.

Tools We Recommend

1. Ahrefs / Semrush (Paid): Gold standard.
2. Ubersuggest (Freemium): Good for budget basics.
3. Google Trends (Free): Vital for trending topics.
4. AnswerThePublic: Great for finding questions.

The "Low Fruit" Strategy

Don't target "SEO Company" (KD 80). You will fail. Target Long Tail Keywords.

Example:

• Head: "Web Design" (Too hard)
• Body: "Web Design Company" (Hard)
• Long Tail: "Web Design Company in Gonda for Doctors" (Easy + High Intent)

Formula: [Service] + [Location] + [Audience]

Voice Search Optimization

2026 is the year of voice.

• Target content in Question format (Who, What, Where).
• Use conversational tone.
• Target "Near me" queries.

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