Logo Design Cost in India 2026: ₹500 vs ₹50,000

It's Not Just a Drawing

Your logo is the Face of your business. But pricing is confusing. Let's break it down.

Tier 1: The AI/Canva Logo (₹0 - ₹500)

• Tool: Canva, Looka, Fiverr.
• Pros: Instant, cheap.
• Cons: Generic. 500 other businesses might have the same icon. Trademarking is impossible.
• Best for: School projects, temporary events.

Tier 2: The Freelancer (₹2,000 - ₹10,000)

• Who: Junior designers, students.
• Pros: Custom made (usually).
• Cons: No strategy. Often copy-pasted concepts. No source files sometimes.
• Best for: Small local shops.

Tier 3: The Professional Identity (₹15,000 - ₹50,000)

• Who: Experienced designers/Agencies (Like Smile Fotilo).
• Includes:
  • 3-5 Unique Concepts.
  • Color Psychology usage.
  • Font Selection.
  • Full Brand Guidelines (PDF).
  • Vector Files (SVG, AI, EPS) for large printing.
• Best for: Startups, Brands looking to scale.

Tier 4: The Strategic Rebrand (₹1,00,000+)

• Includes: Market research, customer persona mapping, full visual language (patterns, imagery style).
• Best for: Established companies.

Why "Cheap" Logos Cost More

If you buy a ₹500 logo and print it on 1000 boxes, then realize it's plagiarized or doesn't resize, you lose the printing cost + brand reputation.

Get a Professional Brand Identity →