
Personal Branding on LinkedIn: A Founder's Guide
People trust founders, not logos. How to use LinkedIn content to drive leads for your business.
The New "SEO"
LinkedIn ranking is the new SEO for B2B. A viral post by a founder can drive more leads than a month of cold calling.
What to Post?
- Build in Public: "We tried X strategy, it failed. Here is what we learned." (Vulnerability = Trust).
- Client Wins: "Just launched X website. Look at the speed score." (Proof).
- Industry Opinion: "Why cheap SEO is dead." (Authority).
Profile Optimization
- Banner: Your Value Proposition.
- Headline: Not "CEO". Use "Helping X do Y".
- Featured Section: Case studies / Lead Magnet.
Consistency: Post 3x a week. Engage for 15 mins daily.
Topics
Written by Ashraf Kamal
Expert in web design and development, helping businesses grow online since 2020.
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