Personal Branding on LinkedIn: A Founder's Guide
Branding8 min

Personal Branding on LinkedIn: A Founder's Guide

People trust founders, not logos. How to use LinkedIn content to drive leads for your business.

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Ashraf Kamal
6 January 2026

The New "SEO"

LinkedIn ranking is the new SEO for B2B. A viral post by a founder can drive more leads than a month of cold calling.

What to Post?

  1. Build in Public: "We tried X strategy, it failed. Here is what we learned." (Vulnerability = Trust).
  2. Client Wins: "Just launched X website. Look at the speed score." (Proof).
  3. Industry Opinion: "Why cheap SEO is dead." (Authority).

Profile Optimization

  1. Banner: Your Value Proposition.
  2. Headline: Not "CEO". Use "Helping X do Y".
  3. Featured Section: Case studies / Lead Magnet.

Consistency: Post 3x a week. Engage for 15 mins daily.

Let's connect on LinkedIn

Topics

#linkedin growth#personal branding#founder marketing
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Written by Ashraf Kamal

Expert in web design and development, helping businesses grow online since 2020.

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