5 Ways to Reduce Website Bounce Rate

Why They Leave

Bounce Rate = Percentage of people who view 1 page and leave. High bounce rate (>60%) usually means:

1. Slow Load Time: They didn't even wait for it to open.
2. Misleading Title: They searched for X but found Y.
3. Ugly Design: They didn't trust the site.
4. No Clear Next Step: They read, liked it, but didn't know where to click.

Quick Fixes

1. The "Above the Fold" Promise In the top 600px of your site (what looks first), clearly state exactly what you do. Don't use abstract art.

2. Interlinking In your blog posts (like this one), link to other related posts. Give them a rabbit hole to fall down.

3. Improve Readability Break walls of text. Use H2, H3, bullet points, and images.

4. Speed Up If your site takes 5s to load, bounce rate jumps by 90%.

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