How to Write Website Content That Sells (Copywriting 101)

Features vs Benefits

This is the #1 mistake.

• Feature: "We have a 24/7 support team." (Boring)
• Benefit: "Never worry about downtime. We fix issues while you sleep." (Powerful)

The "So What?" Test

Read your sentence. Ask "So What?".

• "We use ReactJS." -> So what? -> "This makes your site faster." -> So what? -> "Your customers won't wait, and you'll sell more." Write the last part.

Headlines Matter Most

80% of people read the headline. Only 20% read the body.

• Bad: "Welcome to Smile Fotilo."
• Good: "Web Design that Grows Your Business."

Call to Action (CTA)

Be specific.

• Weak: "Submit"
• Strong: "Get My Free Quote" or "Start Growing Today"

Hire professional copywriters →