How to Write Website Content That Sells (Copywriting 101)
How-To7 min

How to Write Website Content That Sells (Copywriting 101)

Stop writing 'We are the best'. Learn how to write benefit-driven copy that converts visitors into leads.

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Ashraf Kamal
14 January 2026

Features vs Benefits

This is the #1 mistake.

  • Feature: "We have a 24/7 support team." (Boring)
  • Benefit: "Never worry about downtime. We fix issues while you sleep." (Powerful)

The "So What?" Test

Read your sentence. Ask "So What?".

  • "We use ReactJS." -> So what? -> "This makes your site faster." -> So what? -> "Your customers won't wait, and you'll sell more." Write the last part.

Headlines Matter Most

80% of people read the headline. Only 20% read the body.

  • Bad: "Welcome to Smile Fotilo."
  • Good: "Web Design that Grows Your Business."

Call to Action (CTA)

Be specific.

  • Weak: "Submit"
  • Strong: "Get My Free Quote" or "Start Growing Today"

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Topics

#copywriting#content writing#website content
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Written by Ashraf Kamal

Expert in web design and development, helping businesses grow online since 2020.

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