
How-To7 min
How to Write Website Content That Sells (Copywriting 101)
Stop writing 'We are the best'. Learn how to write benefit-driven copy that converts visitors into leads.
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Ashraf Kamal
14 January 2026
Features vs Benefits
This is the #1 mistake.
- Feature: "We have a 24/7 support team." (Boring)
- Benefit: "Never worry about downtime. We fix issues while you sleep." (Powerful)
The "So What?" Test
Read your sentence. Ask "So What?".
- "We use ReactJS." -> So what? -> "This makes your site faster." -> So what? -> "Your customers won't wait, and you'll sell more." Write the last part.
Headlines Matter Most
80% of people read the headline. Only 20% read the body.
- Bad: "Welcome to Smile Fotilo."
- Good: "Web Design that Grows Your Business."
Call to Action (CTA)
Be specific.
- Weak: "Submit"
- Strong: "Get My Free Quote" or "Start Growing Today"
Topics
#copywriting#content writing#website content
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Written by Ashraf Kamal
Expert in web design and development, helping businesses grow online since 2020.
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